How trust affects long-term partnerships

Resumen

This presentation, dated May 7, 2026, was delivered at the ICARE ALUMNI event and focuses on negotiation strategies based on trust and co-creation (SMARTnership™).          The document explores the direct impact of trust on long-term partnerships, showcasing data that demonstrates how high-trust negotiations generate a 34.65% profit increase, reduce the time to reach an agreement by 29%, and lower transactional costs by 35%. Furthermore, it analyzes how trust is perceived across different nations, outlines 8 essential steps to build trust at the negotiation table, and compares collaboration levels and time consumption between human interactions and Artificial Intelligence models (such as GPT). Finally, it introduces the concept of TrusTelligence™, which encompasses multiple intelligence layers (body, emotional, social, artificial, etc.) applied to business agreements.