Exploring alumni perceptions of the school of management at PUCP

Abstract

This study investigates how graduates of PUCP’s School of Management perceive their relationship with both the university and the School. Using 329 survey responses and 13 in‑depth interviews, the research evaluates alumni identification, satisfaction, image, and loyalty. Findings highlight strong academic pride but also note gaps in post‑graduation engagement, curriculum modernization, and alumni communication. While teaching quality and personalized attention enhance loyalty, inconsistent follow‑up and limited alumni community‑building weaken long‑term connection. The study also reveals that political stances of the university influence loyalty for some graduates, though academic quality remains the primary driver of identification.