No fundraising tradition? How to address this challenge

Abstract

The presentation focuses on addressing the lack of a fundraising tradition in European higher education institutions (HEIs). It highlights strategies to build effective fundraising initiatives. The primary goal of HE fundraising is to diversify income sources and support both short- and long-term academic activities through philanthropic donations. This presentation emphasizes the need to understand an institution's unique values and alumni community, build long-term relationships with donors, and ensure institutional buy-in for successful fundraising. It also discusses the challenges European universities face, such as cultural skepticism and lack of structure, while showcasing the benefits of adopting innovative approaches and leveraging technology.