KOKINS, G. Who are your customers really? Customer Personas and Journeys. ICAReAlumni Conference Proceedings, [S. l.], n. 3, 2021. DOI: 10.34630/icar.vi3.4462. Disponível em: https://parc.ipp.pt/index.php/ICAR/article/view/4462. Acesso em: 8 aug. 2022.