TAKÁCSOVÁ, Michaela. How to think strategically in Alumni Marketing. ICAReAlumni Conference Proceedings, [S. l.], n. 6, 2024. DOI: 10.34630/icar.vi6.5885. Disponível em: https://parc.ipp.pt/index.php/ICAR/article/view/5885. Acesso em: 10 apr. 2025.