MARTINEZ-HAGUE, Paloma; LAU, Milos; MACARACHVILI, Andres. Understanding alumni loyalty from a relational marketing approach. ICAReAlumni Conference Proceedings, [S. l.], n. 4, 2022. DOI: 10.34630/icar.vi4.4782. Disponível em: https://parc.ipp.pt/index.php/ICAR/article/view/4782. Acesso em: 21 nov. 2024.